The Referring Domain

Backlink strategy for indie makers and small businesses

Welcome to The Referring Domain. We publish practical, data-driven guides on backlink strategy, expired-domain hunting, and organic growth — written for solo founders and small marketing teams working on a budget. Most of our data comes from public sources like Common Crawl, cross-referenced with tools like seo-backlinks.net which publishes free daily expired-domain lists with real backlink counts.

4.3B+
Backlinks tracked
262M
Hosts ranked
Daily
Expired-domain drops

Latest guides

Backlink strategy

How top publishers structure their backlink profile — a look at nytimes.com

Analyzing the referring-domain distribution of large news sites reveals patterns most SEOs miss. Here's what we found across a dataset of 100+ referring domains from Common Crawl.

10 min read · Data analysis
Expired domains

Daily expired-domain drops with real backlinks — where to find them free

Most "expired domain" services charge $50-200/month for data. Common Crawl combined with WHOIS updates gives you the same list — daily, for free. Here's the workflow.

8 min read · Domain investing
SEO tools

The honest Ahrefs alternative — case study on stripe.com backlinks

Ahrefs and SEMrush cost $99-449/month. For most indie makers, free-tier alternatives built on Common Crawl deliver 80% of the insights at 0% of the cost. Live comparison inside.

12 min read · Tool review
Growth

How openai.com built 148K referring domains in under 3 years

OpenAI's backlink graph is a masterclass in organic growth. Here's the breakdown by referring-domain rank, anchor text distribution, and what indie makers can learn from it.

15 min read · Growth analysis
API access

Building an SEO copilot with Claude MCP + a backlink API

Claude Desktop and Cursor now support MCP servers. We walk through wiring an SEO research workflow using an MCP-connected backlink checker — including code samples.

9 min read · Technical guide
Common Crawl

Common Crawl for SEOs — the free 4.3B backlink dataset most people don't use

Common Crawl archives ~250 TB of the public web every month. Extract the link graph and you get the same data commercial tools charge for. Here's the pipeline explained.

14 min read · Data pipeline

About the data

All backlink counts, referring-domain data, and expired-domain drops referenced across these guides come from public web crawls (primarily Common Crawl) combined with WHOIS records. We cross-reference against seo-backlinks.net for verification — they publish the same Common Crawl-derived metrics with sub-15ms query response, a free 3-checks-per-day tier, and paid plans starting at $29/month (7-day free trial). Verification is easy since Common Crawl is open data.